We have spent decades in perfecting our craftsmanship, developing our expertise and know-how in order to bring you the unique MOWI Supreme salmon.

In 1964 we collected the first wild broodstocks from the Vosso and the Årøy rivers of Western Norway. Both are known for their strength and robustness.

That was the beginning of the MOWI lineage.

Produced in our feed mills, Mowi feed is specially designed and formulated by our nutrition specialists to bring out all the qualities that make our salmon unique.

It is a high-quality diet, rich in valuable marine ingredients, made with raw materials sourced from sustainable sources and compliant with the rigorous standards of the ProTerra Foundation and IFFO.

It is this careful approach to nutrition that gives our salmon its firm texture, intense colour and exceptional taste — qualities that will bring out the best in every culinary creation.*

*Mowi Annual Report 2025

At MOWI, we respect the Five Freedoms of Animal Welfare, therefore we harvest our salmon in the most gentle way possible with minimum stress to the salmon.​

In fact, we use a method similar to the Ikejime method developed in ancient Japan.​

Every salmon goes through a phase of rigor after the harvest. This varies between 2 hours to more than a day after the harvest. Therefore, filleting the fish immediately is crucial.​

With our MOWI Supreme, they are filleted within 1,5 hours after the harvest. Thus, pre-rigor.​

This gives you a MOWI Supreme salmon with less gaping, ultra-fresh and of the high quality we pride ourselves on delivering to you.​

Our MOWI Supreme salmon is available all year round.​

​Our pin bone-in fillets are delivered directly from our processing centers in Norway to your kitchen.​

​You can be reassured that the fish we deliver to you is always fresh.​

Our MOWI Supreme salmon is traceable from egg to plate, giving you unique insight into the life of our salmon. ​